Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In March equinox.com received 752.06K visits with the average session duration 07:05. Compared to February traffic to equinox.com has increased by 24.31%.

Visits

752.06K

+24%

Pages / Visit

4.62

Avg. Visit Duration

07:05

Bounce Rate

56.45%

Total Visits last 3 months

Mar752.06K

Feb604.99K

Jan604.18K

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equinox.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Equinox.com's core audience is located in United States followed by Canada, and United Kingdom.

Country		All devices	Desktop	Mobile
United States	86.43%	649.97K	51.49%	48.51%
Canada	4.01%	30.16K	60.88%	39.12%
United Kingdom	1.94%	14.6K	100.0%	0.0%
Sweden	1.42%	10.69K	0.0%	100.0%
Mexico	1.39%	10.42K	13.24%	86.76%

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equinox.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

Mar 2025

On equinox.com, visitors mainly come from google.com__Google organic (44.45% of traffic), followed by Direct (30.74%). In most cases, after visiting equinox.com, users go to equinoxplus.com and equinox-spa.com.

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equinox.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Equinox.com’s traffic has dropped by -7.08% month-on-month down to current organic search traffic.

Organic Search Traffic

1.35M

-7%

Paid Search Traffic

Branded Traffic Share

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equinox.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

equinox.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to equinox.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United States

Mar 2025

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
equinox	N	1	301,000	2.02	19.97%
equinox gym	N	1	33,100	2.3	2.19%
equinox near me	I T	1	33,100	2.48	2.19%
equinox hudson yards	N	1	12,100	1.27	0.8%
equinox nyc	N	1	9,900	1.81	0.65%

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equinox.com Backlink Analytics

Analyze and track equinox.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

Find your strongest competitors for backlinks

equinox.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

14.23K

175.74K

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equinox.com Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In March the number of backlinks to equinox.com has increased by 1.67% and equals 175.74K. The amount of referring domains has dropped by -1.19% and equals 14.23K.

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equinox.com SEO Audit

Check out equinox.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding

Assess your website’s performance and fix all associated issues

Make sure Google bot can crawl and index your website

Scan your website for 130+ technical and SEO mistakes

equinox.com SEO Audit and Website Health Check

See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds

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equinox.comMarch 2025 Traffic Stats

equinox.com Web Traffic Statistics

equinox.com Traffic and Visitor Engagement