Lunar Agency

Challenge

Headquartered in Italy, Evoca Group have 8 global brands operating in over 100 countries, including Gaggia. Gaggia UK were set on building awareness of their Professional and Automatic ranges whilst also driving B2B leads. Therefore, Evoca Group put their trust in our coffee-fuelled team to help elevate their digital marketing.

Solution

Phase 1 We elevated Gaggia’s UK presence with a digital strategy across paid search and social, persona development, and a bespoke microsite featuring a gamified quiz and CRM integration. In phase two, we focused on B2B lead generation via distributors, using test-and-learn across paid platforms and brand-led email nurturing to drive both acquisition and engagement.

Result

The result was a +62% increase in leads, a +15% uplift in website click-through rates, and a +69.96% growth in the email audience. These outcomes were driven by a data-led digital strategy, optimised paid media activity, and a tailored email nurture approach—proving the power of combining performance marketing with brand storytelling.

Challenge

Sanctuary Care is a trusted care home provider in the UK, operating over 100 homes across England and Scotland. Recognising the downward trend in care worker employment, Sanctuary Care approached us to develop a recruitment campaign that would not only stand out but also inspire a new generation to consider care as a rewarding long-term career.

Solution

To drive care worker applications, we conducted in-depth research with existing carers, uncovering that relationships were at the heart of their work. This insight shaped a vibrant, story-led campaign for Sanctuary Care, featuring bold visuals and real voices. A hyper-local, targeted media strategy ensured reach, impact, and results.

Result

The results were truly outstanding, surpassing the performance of previous campaigns conducted by Sanctuary Care. Successful job offers increased by 800% in comparison to our previous campaign, with total application numbers also rising by a staggering 93%. Our vibrant campaign creative and strategic deployment also helped to deliver an average engagement rate that was 74% above industry benchmarks. The success of this campaign has further deepened our partnership with Sanctuary Care.

Challenge

Sodexo Vital Spaces transforms the workplace and empowers teams. By creating agile environments, Vital Spaces optimises business performance and provides the building blocks for meaningful employee connections. Feeling confident in the hands of Lunar, Sodexo Corporate Services approached us for an awareness campaign. Looking to generate new leads and place them front of mind, Sodexo Vital Spaces wanted to be the go-to supplier for businesses that were due to review their workspace contracts.

Solution

To boost lead generation, Lunar developed a data-led ABM strategy, using audience insights to create three content pillars. We activated a multi-channel approach across paid social (with a focus on LinkedIn), paid search, and CRM automation. Content included gated thought leadership, lead magnets, case studies, emails, landing pages, and more.

Result

The campaign delivered high-value engagement at scale, capturing qualified leads through gated content and segmented nurture flows. Targeted messaging resonated with key decision-makers across channels, driving both brand authority and conversion. The scale of content and precision of targeting enabled sustained audience growth and improved lead quality.